History of Kia
At the present time, Kia Motors is among the leading manufacturers of automobiles in the world. With its global presence and loyal fans in diverse countries. However, it was not consistent as it is today. From when it was first founded in December 1944, it has come a long way to enhance a brand associated with quality and reliability. Let's not take a look at the substantial history of Kia, one of the most reputed automobile giants the world over.
Kia was first started as Kyungsung Precision Industry 74 years ago. Based in South Korea, a company that manufactured steel tubing and bicycle parts. In 1952, it altered its name to Kia Industries and soon built Honda-licensed motorcycles.
After realizing there was great potential in the automotive industry, Kia opened the Sohari Plant in 1973, which was its first-ever integrated automotive assembly plant. A year later, it started producing passenger cars.
At that time, in 1975, Kia approved a deal with Japanese company Mazda, allowing them to produce the desired Brisa range of cars until 1981. Kia was growing rapidly, and around this time, decided that it would set foot internationally.
In 1986, Kia decided to redesign its brand mark by extending the arms of the uppercase “K” in its logo. This symbolized the “Kia Flag” with the three rolling waves. The next year, the company released the Concord Sedan, and just two years later in 1989, it launched the Capital, which became enormously successful in the South Korean market.
Kia – a global brand
In 1992, Kia Motors America was launched, allowing the company to promote Kia-branded vehicles in the U.S. The same year, Kia Rocsta was launched along with other established models like Sephia, Potentia, Sportage and Towner Coach.
To celebrate its 50th anniversary in 1994, Kia redesigned its brand mark again. A sophisticated oval shape which represents the earth was added, inside which the letters KIA, representing the company name, were placed.
Befitting a huge name by this time in the history of Kia, the Hyundai-Kia Automotive Group was formed in the late 90s.
To this day, Kia vehicles are one of the most common vehicles in the global market, always delivering quality and reliability.
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